Rozlyn Padded Plunge Underwired Bra
by Agent Provocateur
Trend Summary
Embodies the 'Vintage-Inspired Revival' with its structured silhouette and luxurious detailing, offering a bold, glamorous look that aligns with the trend towards boudoir-inspired, special occasion pieces.
Key Features
- French Leavers lace
- Padded plunge design
- Vintage-inspired strapping details
Featured In
Product Specifications
Differentiation Strategy
To target the value-oriented segment, this product prioritizes affordability and everyday comfort.
It uses cost-effective materials like polyester-blend lace and standard nylon mesh instead of premium Polyamide and Leavers lace.
The construction is simplified, omitting complex seaming or boning to reduce manufacturing costs.
Differentiation is also achieved by offering a broader range of both basic and trendy colors, appealing to a customer who wants to refresh their wardrobe frequently and affordably.
Success Replication
This product retains the most recognizable visual cues of the reference product to evoke a similar feeling of allure.
It keeps the essential plunge silhouette that offers a flattering neckline.
The design continues to use a combination of floral lace and mesh to create a sense of delicate transparency.
It includes the small decorative bow and scalloped trim, which are key details that signal a 'special' lingerie look.