Matte Revolution Lipstick in 'Love Liberty'

by Charlotte Tilbury

value-oriented

Product Variations

Trend Summary

This product perfectly embodies the 'Vampy Deep Hues' trend with its rich, dark color, while its formulation is a prime example of the 'Comfort Matte Finishes' theme.

Key Features

Deep berry shade
Comfortable matte finish
Hydrating formula

Featured In

Allure

Byrdie

Vogue (US Edition)

Harper's BAZAAR (US Edition)

Product Specifications

Shade

Deep Berry

Color Description

A medium-dark berry with neutral undertones.

Finish

Soft Matte

Net Weight / Volume

2.8g / 0.10 oz.

Formulation Type

Lip Crayon

Formula Base

Wax-based formula with synthetic emollients.

Bullet Shape

Sharpenable crayon tip

Bullet Appearance

Smooth, plain surface.

Primary Packaging

Simple, color-matched plastic crayon-style tube with a clear cap.

Country of Origin

China or Taiwan

Wear Time

Up to 6 hours

Color Intensity

Buildable

Key Ingredient

Vitamin E

Texture

Creamy and smooth upon application, setting to a soft matte.

Scent

Unscented

Differentiation Strategy

This product is positioned as a value-oriented alternative with a significantly lower price point.

It utilizes a lip crayon format for a more casual, on-the-go application, distinguishing it from a traditional lipstick bullet.

The formula and packaging are simplified to manage costs, focusing on delivering the core benefit of a trendy and comfortable matte color.

Success Replication

The product replicates the trendy berry shade of 'Love Liberty' to attract customers seeking a similar, popular color.

It maintains a comfortable matte finish, which is a key driver of the reference product's success.

The formula is buildable, allowing users to customize the color from a sheer stain to a full-coverage look.