Retro Matte Lipstick in 'Ruby Woo'
by MAC Cosmetics
Product Variations
Trend Summary
While a timeless classic, this shade's unapologetic boldness remains highly relevant, fitting into the broader trend of strong, statement lips that complements the vampy aesthetic.
Key Features
- Vivid blue-red shade
- Classic retro matte formula
- Long-wearing
Featured In
Product Specifications
Differentiation Strategy
This product targets a value-conscious consumer by using more cost-effective ingredients and simpler packaging.
It directly addresses the well-known drawback of the reference product's dryness by offering a creamier, more comfortable formula.
The color is shifted to a more universally flattering neutral-warm red, broadening its appeal and reducing the complexity of pigment formulation.
Packaging is simplified to a standard, lightweight plastic tube without the signature vanilla scent to minimize production costs.
Success Replication
The core success element retained is the delivery of a vibrant, statement red lip, which is the most recognizable trait of 'Ruby Woo'.
It maintains a matte finish, which is a key trend and a defining feature of the reference product.
The product is presented in a classic, portable stick format, ensuring familiarity and ease of use for the consumer.
It focuses on providing strong color payoff, ensuring the product delivers the visual impact that made the original iconic.