SuperStay Matte Ink Liquid Lipstick
by Maybelline
Product Variations
Trend Summary
This line's extensive shade range, which includes deep reds and browns, allows it to tap into both the 'Vampy Deep Hues' and 'Warmed-Up Neutrals' trends with a high-performance formula.
Key Features
- Extreme longevity (up to 16 hours)
- Saturated matte finish
- Wide shade range
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved through cost-effective design and by targeting a consumer who wants reliable performance without premium features. The packaging is a standard, cylindrical tube, which is cheaper to produce than a custom angular shape. The applicator is a classic doe-foot, forgoing the specialized "arrow" tip to reduce manufacturing complexity. The wear-time is positioned at a still-impressive 8-10 hours rather than 16, which meets the daily needs of most users at a lower formulation cost. The product is marketed as a straightforward, dependable matte lipstick that delivers on the most important attributes without extra frills.
Success Replication
This product retains the core elements that made the reference product a success: a highly pigmented, long-wearing liquid formula with a true matte finish. It provides the essential "apply and forget" functionality that consumers with busy lifestyles desire. The packaging remains color-coded for easy shade identification in a retail environment. The formula is designed to be transfer-resistant, which is a primary driver for the liquid lipstick market.