SuperStay Vinyl Ink Liquid Lipstick

by Maybelline

mid-tier

Trend Summary

This product is a perfect embodiment of the 'High-Shine & Luminous Textures' trend, offering a glossy look without sacrificing the longevity of a liquid lipstick.

Key Features

High-shine vinyl finish
Long-wearing formula
Intense color payoff

Featured In

Allure

Byrdie

Vogue (US Edition)

Harper's BAZAAR (US Edition)

Product Specifications

Product Type

Liquid Lipstick

Physical Form

Liquid

Container Shape

Soft-touch, rectangular tube with rounded edges and a magnetic cap closure.

Container Color

Frosted or soft-matte tube that is color-matched to the shade, with a metallic or contrasting color cap.

Container Material

Weighted, high-quality plastic with a soft-touch finish.

Applicator Type

Custom-shaped, flexible paddle applicator with a reservoir tip for even product distribution.

Net Weight / Volume

0.14 fl oz (4.2 ml)

Finish

High-shine, lacquer finish.

Texture

Plush, cushiony liquid that feels smooth and non-sticky after setting.

Wear Time

Up to 12-14 hours.

Key Features

- Flexible Film Formula: Moves with the lips to prevent cracking and flaking. - Transfer-Resistant Shine: High-shine finish that locks in place. - Cushion-Comfort Wear: Infused with Hyaluronic Acid and Avocado Oil for a hydrated, comfortable feel. - Vivid, Saturated Pigment: Opaque color in one swipe.

Application Method

Shake well. Swipe onto clean, dry lips and allow 30 seconds to set without pressing lips together.

Scent

Light gourmand fragrance, such as salted caramel or almond milk.

Key Ingredients

- Isododecane - Dimethicone - Trimethylsiloxysilicate - Sodium Hyaluronate (Hyaluronic Acid) - Persea Gratissima (Avocado) Oil

Differentiation Strategy

Differentiation is focused on an enhanced user experience and a more premium ingredient story. The packaging is upgraded with a soft-touch finish and a satisfying magnetic closure. The applicator is a custom-designed paddle shape, offering a different and more luxurious application feel than the standard doe-foot. The formula is differentiated by including popular skincare ingredients like Hyaluronic Acid and Avocado Oil, leaning into the "skincare-makeup hybrid" trend more explicitly than the reference product. The scent profile is also shifted to a different gourmand family to create a distinct product identity.

Success Replication

This product emulates the successful formula of the reference product by combining three key attributes: long-wear, a high-shine finish, and a comfortable feel. It maintains the 12+ hour wear time and transfer-resistant properties that consumers demand from this category. The strategy is to deliver on the same core promises of budge-proof, vinyl-like color while elevating the user experience through tangible upgrades.