Audacious Lipstick in 'Charlotte'

by NARS Cosmetics

mid-tier

Product Variations

Trend Summary

This lipstick's deep, dramatic color is a perfect fit for the 'Vampy Deep Hues' trend, offering a sophisticated and bold look.

Key Features

Deep berry/oxblood shade
Satin finish
High-pigment

Featured In

Allure

Byrdie

Vogue (US Edition)

Harper's BAZAAR (US Edition)

Product Specifications

Color Description

Rich oxblood red with balanced warm undertones.

Finish

Soft satin-matte.

Net Weight

0.13 oz / 3.8g.

Lipstick Case Shape

Rectangular or custom geometric shape.

Lipstick Case Material

Weighted plastic or aluminum with a soft-touch matte finish.

Lipstick Case Features

Secure click-closure, possibly with a magnetic "assist" feel. Debossed brand logo on the cap.

Lipstick Bullet Shape

Custom sculptural bullet shape.

Lipstick Bullet Tip

Angled with a precision tip.

Texture

Buttery and lightweight, glides on effortlessly.

Coverage

Opaque, single-stroke coverage.

Scent/Flavor

Fragrance-free.

Key Performance Features

Long-wearing, hydrating formula that resists feathering.

Key Ingredients for Effect

Hyaluronic Acid: Helps to attract and retain moisture, making lips appear smoother and plumper. Jojoba Oil: A nourishing oil that mimics the skin's natural sebum to soften and condition.

Formulation Claims

Paraben-free, Vegan.

Differentiation Strategy

This product will be offered at a competitive mid-tier price, making the premium experience more accessible.

The packaging is elevated with a weighted feel, soft-touch finish, and custom shapes to feel substantial and thoughtfully designed without incurring the full cost of features like a full magnetic closure.

The marketing will highlight popular and scientifically-backed "hero" ingredients like Hyaluronic Acid and Jojoba Oil, which are highly recognizable and trusted by skincare-savvy consumers.

Success Replication

This product closely replicates the specific "oxblood burgundy" color and the sophisticated satin-matte finish of the reference product.

It aims to deliver the same high-performance experience: single-stroke opaque coverage, a lightweight feel, and a formula that feels hydrating and comfortable for hours.

By incorporating skincare-level ingredients, it meets the modern consumer's expectation for makeup that also provides tangible benefits.