Retro Matte Lipstick in 'Ruby Woo'
by MAC Cosmetics
Product Variations
Trend Summary
While a timeless classic, this shade's unapologetic boldness remains highly relevant, fitting into the broader trend of strong, statement lips that complements the vampy aesthetic.
Key Features
- Vivid blue-red shade
- Classic retro matte formula
- Long-wearing
Featured In
Product Specifications
Differentiation Strategy
The primary differentiation is the significantly improved formula, which offers a hydrating, comfortable feel that directly contrasts with the reference product's dryness.
Packaging is elevated with features like a soft-touch finish and a magnetic closure, providing a more premium user experience than standard plastic tubes.
The lipstick bullet is shaped into a custom "teardrop" tip, offering a unique design and enhanced application precision.
The scent is updated to a more complex vanilla-mint, offering a familiar yet distinct sensory profile.
Success Replication
It replicates the iconic, vivid red color concept and the promise of high-performance, long-lasting wear.
The product retains the intense, rich pigmentation that provides full coverage in a single application, a key functional benefit of the original.
It maintains a sophisticated matte appearance, appealing to customers who desire a modern yet timeless look.
The inclusion of a pleasant, subtle scent provides a sensorial experience reminiscent of the original's signature vanilla aroma.