SuperStay Matte Ink Liquid Lipstick
by Maybelline
Trend Summary
This line's extensive shade range, which includes deep reds and browns, allows it to tap into both the 'Vampy Deep Hues' and 'Warmed-Up Neutrals' trends with a high-performance formula.
Key Features
- Extreme longevity (up to 16 hours)
- Saturated matte finish
- Wide shade range
Featured In
Product Specifications
Differentiation Strategy
The primary differentiation is addressing the main drawback of the reference product: comfort. This derivative is explicitly formulated as a "comfort matte," using a whipped, mousse-like texture that feels lightweight and less drying on the lips. The finish is a "soft-focus matte" rather than a flat, stark matte, which is more forgiving on textured lips. The slightly reduced wear-time (12 vs. 16 hours) is a trade-off for a more flexible, comfortable formula. The unique paddle-shaped applicator offers a different but equally precise application experience, creating a distinct product identity.
Success Replication
This product builds on the reference product's success by offering intense, saturated color and reliable long-wear performance. It maintains the modern, color-coded packaging and the inclusion of a unique, precision-focused applicator, which are key visual and functional cues. The core promise of a lipstick that stays put for hours remains central to its appeal. By offering a wide range of shades, it taps into the consumer desire for variety and self-expression.