Panties
Explore product themes and innovation directions
5 themes available
The Comfort-First Foundation
This product directly aligns with the demand for comfortable, everyday underwear. The use of a breathable cotton blend emphasizes all-day wearability and a 'second skin' feel, targeting consumers who prioritize comfort above all else.
Seamless & Invisible Styles
This product is designed to be undetectable under clothing, utilizing raw-cut edges and bonded seams to eliminate lines, which is perfect for body-hugging outfits.
Sustainable & Conscious Choices
By using Tencel™ Modal, a fiber derived from renewable beech wood sources, the product appeals to environmentally conscious consumers.
Retro High-Waisted Silhouettes
The high-waisted cut offers gentle support and a flattering fit, resonating with the vintage-inspired trend and the body positivity movement.
Decorative & Expressive Details
While minimalist in construction, this product embraces expression through its rich, jewel-toned color palette and the potential for high-fashion prints, allowing it to be a statement piece.
Trendy Brands
SKIMS
A solutions-oriented brand known for its inclusive sizing and 'second skin' fabrics, focusing on comfort, shape, and a minimalist aesthetic.
Parade
A Gen Z-focused brand celebrated for its expressive colors, sustainable materials, and inclusive marketing, offering a playful and conscious approach to underwear.
Hanky Panky
An iconic American brand famous for its signature stretch lace, combining decorative, feminine aesthetics with a famously comfortable fit.
Commando
A brand synonymous with 'invisible' underwear, specializing in luxury-technical garments with raw-cut edges that eliminate lines.
Victoria's Secret
A legacy lingerie giant evolving to meet modern demands, focusing on a wider range of styles from seamless basics to decorative, fashion-forward pieces.
Ready to start sourcing smarter?
Submit your first brief in under 2 minutes — it's free.
Start sourcing