Standard Baggu

by Baggu

value-oriented

Product Variations

Trend Summary

This product is the epitome of 'The Compact & Convenient Carryall' and 'The Fashion Statement Reusable' themes. Its portability encourages consistent reuse, while its ever-changing prints allow for personal expression, making sustainability a stylish habit.

Key Features

Folds into a 5x5 inch pouch
Holds up to 50 lbs
Made from recycled ripstop nylon
Machine washable

Featured In

The Good Trade

Treehugger

Glamour

Vogue

Product Specifications

Material

100% Recycled PET (rPET) from post-consumer plastic bottles.

Construction

Two-panel construction with double-stitched seams for durability.

Shape

Classic, unstructured tote silhouette with gusseted sides.

Unfolded Dimensions

23" H x 15" W x 5" D (58.42 cm x 38.1 cm x 12.7 cm).

Folded Dimensions

Rolls to approximately 5" x 2" (12.7 cm x 5.08 cm) and is secured with an attached elastic loop.

Strap Drop

9" (22.86 cm).

Weight

2.1 ounces (59.5 grams).

Capacity

Holds up to 35 lbs (15.8 kg).

Volume

Carries the equivalent of 2 plastic grocery bags.

Features

Reusable and machine washable. Can be carried in hand or over the shoulder. Pouchless design with an integrated elastic loop for compact rolling. Offered in a core palette of 6 popular solid colors.

Care Instructions

Machine wash cold, hang to dry.

Packaging

Minimal paper band made from 100% recycled paper.

Differentiation Strategy

Differentiation is achieved primarily through cost-engineering for a value-focused consumer. It uses rPET, a cost-effective and sustainable material alternative to ripstop nylon. The design is simplified by replacing the separate storage pouch with an attached elastic loop, which reduces manufacturing costs and eliminates the risk of losing the pouch. Finally, offering only a limited range of high-demand solid colors streamlines inventory and production.

Success Replication

This product retains the core elements that make the reference product successful: it is extremely compact, lightweight, and convenient to have on hand for spontaneous use. It maintains the familiar, functional shape inspired by a plastic grocery bag and is made from an eco-conscious recycled material. The strategy is to offer the essential "always-on-you" convenience at a more accessible price point.