Soft Lounge Robe
by SKIMS
Trend Summary
This robe taps into 'The Everyday Indulgence' trend with its silky, drapey fabric and flattering silhouette, offering a touch of simple luxury for daily wear.
Key Features
- Soft ribbed modal fabric
- Drapey, body-hugging fit
- Internal tie for secure closure
Featured In
Product Specifications
Differentiation Strategy
Uses a Tencel™ Lyocell and organic cotton blend to offer superior moisture-wicking and breathability, positioning it as a post-bathing or all-seasons robe.
Features a waffle weave texture for a distinct, spa-like aesthetic that differs from the original's ribbed knit.
Introduces design enhancements like dual belt loops for a more customizable fit and a subtle embroidered logo for a touch of branding.
Adopts a more muted, sophisticated color palette inspired by nature and wellness.
Leans into sustainability with the use of eco-friendly materials to attract the conscious consumer.
Success Replication
Retains the sophisticated and comfortable silhouette that has made the original a favorite for lounging.
Focuses on a high-quality fabric that is soft to the touch, a key selling point of the reference product.
Includes functional elements like deep pockets and a secure belt, ensuring practicality.
Offers an extended size range to appeal to a diverse set of body types.
Maintains the "at-home luxury" feel that encourages everyday indulgence.