Soft Lounge Robe
by SKIMS
Product Variations
Trend Summary
This robe taps into 'The Everyday Indulgence' trend with its silky, drapey fabric and flattering silhouette, offering a touch of simple luxury for daily wear.
Key Features
- Soft ribbed modal fabric
- Drapey, body-hugging fit
- Internal tie for secure closure
Featured In
Product Specifications
Differentiation Strategy
Employs a viscose-spandex blend as a cost-effective alternative to Modal, offering a similar soft hand-feel at a lower price.
Features patch pockets instead of side seam pockets for simplified and less expensive construction.
Offers a curated range of core and seasonal colors that are easy to produce and align with mass-market trends.
Streamlines the design with tonal stitching for a clean, minimalist aesthetic that is efficient to manufacture.
Positions the product as an "everyday essential," focusing on accessibility and value for a wider consumer base.
Success Replication
Maintains the trendy, soft, and drapey silhouette that is key to the original's appeal.
Utilizes a ribbed knit fabric to replicate the popular texture and stretchy comfort.
Offers a similar lounge-to-street versatility, appealing to consumers seeking multi-functional wardrobe pieces.
Keeps practical features like pockets and a self-tie belt that consumers expect.
Provides an inclusive size range to cater to a broad audience.