
Waffle Robe
by Parachute
Product Variations
Trend Summary
Embodying 'The Textured Retreat' trend, this robe's waffle knit provides a sophisticated, spa-like feel that is both visually appealing and functional for year-round use.
Key Features
- Lightweight waffle weave
- Breathable and absorbent
- Made from 100% long-staple Turkish cotton
Featured In
Product Specifications
Differentiation Strategy
The primary differentiation is a significantly more accessible price point. This is achieved by using a cost-effective cotton-polyester blend, which also offers the benefit of increased durability and reduced wrinkling. Manufacturing in a high-volume, lower-cost region and offering a simplified size range (S-XL) further reduces costs. The design is slightly simplified with a standard shawl collar to streamline production.
Success Replication
This spec retains the most identifiable and trendy element of the reference product: the waffle weave texture. It also mirrors the lightweight, spa-inspired feel that makes the original popular for year-round use. By keeping the essential functional design—a tie closure and two pockets—it delivers the same core utility and relaxed silhouette that customers expect from a robe.
