ASOS DESIGN Denim Halterneck Jumpsuit
by ASOS
Trend Summary
While a jumpsuit, its denim material and trendy silhouette are indicative of The Modern Denim Playsuit trend that will translate to romper styles, showcasing updated, fashion-forward cuts.
Key Features
- Denim fabric
- Halterneck design
- Wide-leg or straight-leg cut
- Modern silhouette
Featured In
Product Specifications
Differentiation Strategy
To target the value-oriented segment, this version uses a stretch-denim blend, which is often more affordable and provides a forgiving, comfortable fit for a wider range of body types.
The construction is simplified by removing the zip closure and relying on an elasticated waist and tie-back, reducing manufacturing costs.
The color options are limited to high-volume, classic washes like mid-wash blue and black to streamline production.
Success Replication
This product retains the most trend-defining elements of the reference product: the halterneck top, the wide-leg silhouette, and the open-back detail.
The overall 'one-and-done' jumpsuit style, which is easy to wear and style, is preserved to capture the same effortless appeal.
It maintains the core visual identity that makes the original product successful and recognizable.