Jada Playsuit in Vivid Floral
by Showpo
Product Variations
Trend Summary
This floral print romper is a clear example of The Romantic Day-to-Night Romper theme, with its playful and feminine aesthetic perfect for spring and summer occasions.
Key Features
- Vivid floral print
- Lightweight fabric
- Often features ruffles or tie details
- Playful aesthetic
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by focusing on casual comfort and affordability. The use of 100% cotton poplin makes it more breathable and suitable for everyday summer wear compared to polyester. To lower costs, the design is simplified with a straight neckline instead of a sweetheart shape, the lining and pockets are removed, and an elasticated back panel is used for a more forgiving fit, reducing complex tailoring. The print is a simpler, two-color floral, making it visually distinct and less expensive to produce.
Success Replication
The strategy is to capture the trendy essence of the original playsuit at an accessible price point. It retains the most crucial visual elements: the playful strapless silhouette with flared shorts and the popular floral pattern. Including detachable straps maintains the versatile 2-in-1 styling option that adds significant value for the customer. The overall fit (fitted top, flared bottom) is preserved to replicate the flattering shape of the reference product.