Embroidered Scarf Jacket

by Toteme

value-oriented

Product Variations

Trend Summary

This jacket is the literal embodiment of 'The Integrated Scarf Coat' trend, providing a seamless, sophisticated, and practical solution for cold-weather dressing.

Key Features

Wool construction
Integrated scarf collar
Minimalist design

Featured In

Vogue (US)

Who What Wear (US)

Harper's BAZAAR (International)

Net-a-Porter (International)

Product Specifications

Primary Material

Polyester-dominant felt blend.

Fabric Type

Mid-weight polyester felt.

Composition

66% Polyester, 27% Wool, 7% Other.

Certifications

None.

Available Colorways

Black, Heather Grey, Camel.

Fit

Oversized, boxy fit.

Shape

Straight cut, hits at the hip.

Shoulders

Dropped shoulders.

Sleeves

Long, straight sleeves.

Cuffs

Plain cuffs.

Neckline

Round neck.

Closure

Button front.

Pockets

Two front patch pockets.

Hem

Straight hem.

Features

Detachable scarf with no fringe.

Differentiation Strategy

To target a value-oriented market, this version uses a more affordable polyester-blend felt. The scarf is detachable for added versatility and a slightly different look. To simplify production, details like fringed ends and embroidery are removed.

Success Replication

This product retains the core elements that made the original a success: the integrated scarf concept, the oversized and boxy silhouette, and the versatile color options. The design offers a similar fashion-forward look that is easy to style for various occasions. By keeping the general shape and key feature of the scarf, it taps into the same trend appeal.