Hit Cashmere Scarf

by The Row

mid-tier

Trend Summary

The Hit scarf represents the pinnacle of 'The Luxe Cashmere Shawl' trend, focusing on supreme material quality and an oversized, comforting shape for an understated yet opulent statement.

Key Features

100% Brushed Cashmere
Generous triangular shape
Ultra-soft feel

Featured In

Vogue (US)

Who What Wear (US)

Harper's BAZAAR (International)

Net-a-Porter (International)

Product Specifications

Material

100% Extra-Fine Merino Wool

Fabric Type

Tightly woven, midweight knit

Knit Style

Ribbed knit texture

Shape

Asymmetrical Triangle

Dimensions

Approximately 60 inches (Length) x 25 inches (Height)

Color Options

Ivory, Espresso Brown, Charcoal, Dusty Rose, Olive Green

Features

Oversized for multiple styling options, ribbed texture for visual interest, hand-finished edges

Country of Origin

Made in Portugal

Care Instructions

Dry clean recommended

Differentiation Strategy

Uses 100% extra-fine merino wool, offering a premium feel at a more accessible price than cashmere.

Introduces a ribbed knit texture for a contemporary design element.

Features an asymmetrical triangular shape for a unique and modern twist on the original's silhouette.

Success Replication

Retains a generous, oversized silhouette that can be styled in numerous ways.

Focuses on a high-quality, natural fiber that provides warmth and a soft feel.

Features a sophisticated and modern color palette that echoes The Row's minimalist aesthetic.