
Empire Carryall
by Coach
Trend Summary
Directly taps into the utility trend, offering a spacious and practical solution for work and travel without sacrificing style.
Key Features
- Large capacity
- Functional design
- Durable construction
Featured In
Product Specifications
Differentiation Strategy
Embraces a "quiet luxury" ethos by using superior, full-grain leathers and focusing on craftsmanship details like hand-painted edges instead of overt branding.
Elevates the design with custom-designed, jewelry-like hardware and a premium bonded leather or suede-lined interior, creating a distinct and luxurious user experience.
Increases value and functionality by incorporating a removable zippered pouch that can be used as a separate clutch and a dedicated padded tech sleeve.
Success Replication
Builds upon the successful elongated "East-West" shape, refining it with more architectural lines to appeal to a luxury sensibility.
Retains the dual-carry functionality with top handles and a detachable strap, recognizing this versatility as a key driver of the original's success.
Keeps a highly organized, multi-section interior as a core feature, ensuring the bag remains exceptionally practical for the modern professional.
