Empire Carryall
by Coach
Trend Summary
Directly taps into the utility trend, offering a spacious and practical solution for work and travel without sacrificing style.
Key Features
- Large capacity
- Functional design
- Durable construction
Featured In
Product Specifications
Differentiation Strategy
Differentiates primarily through material, using genuine suede for the body to offer a rich, tactile experience that contrasts with the original's smooth, glazed leather.
Introduces a modern aesthetic with unique hardware finishes like matte black or brushed silver, appealing to a customer seeking a less traditional look.
Enhances user convenience by adding a discreet quick-access exterior pocket, a practical feature for storing a phone or transit pass.
Success Replication
Preserves the sophisticated, elongated shape and generous capacity that defines the Empire Carryall as a practical and stylish bag.
Maintains the highly functional interior, featuring a secure center-zip compartment that users value for organization and security.
Keeps the essential versatility of dual carrying options with both top handles and a detachable strap for shoulder or crossbody wear.