Sourcy
Sourcy
Product CatalogsskincareThe Bio-HarmonizerThe Dewy Skin Cream
The Dewy Skin Cream

The Dewy Skin Cream

by Tatcha

mid-tier
US

Trend Summary

Caters to the Wellness Elixir trend by providing a luxurious experience and delivering the highly sought-after 'glass skin' look of radiant, healthy skin.

Key Features

  • Japanese Purple Rice
  • Okinawa Algae Blend
  • Hyaluronic Acid

Featured In

Allure
NewBeauty
Vogue (US Edition)
Harper's Bazaar (US Edition)

Product Specifications

Product Category
Skincare
Product Type
Moisturizer
Target Skin Type
Normal to Dry, Combination, Stressed, or Barrier-compromised
Country of Origin
South Korea
Container/Jar - Shape
Custom-molded cylindrical jar with a slightly curved base.
Container/Jar - Material
Jar: Double-wall plastic (outer wall clear, inner wall colored). Lid: Plastic with a matte finish.
Container/Jar - Color
Jar: Inner wall is a soft, milky lavender. Lid: Matte lavender or silver.
Container/Jar - Sizes (Volume)
50 ml / 1.7 fl. oz.
Container/Jar - Features
Double-wall jar for a more substantial, premium feel. Made with 30% Post-Consumer Recycled (PCR) plastic.
Applicator - Type
Simple, flat spatula.
Applicator - Material
Plastic.
Applicator - Color
White or matching lavender.
Applicator - Shape
Flat, slightly curved spatula.
Cream/Formulation - Color
Pale, milky lilac.
Cream/Formulation - Texture
A plush, cushiony cream that is rich but absorbs well without feeling heavy.

Differentiation Strategy

Shifts the primary marketing story from heritage (Japanese Purple Rice) to science-backed barrier repair, highlighting "Ceramides" and "Niacinamide" as hero ingredients.

Leverages the "K-Beauty" trend by sourcing from South Korea, known for innovative textures and fermented ingredients at an accessible price point.

Offers a more modern aesthetic with matte and translucent packaging elements instead of high-gloss purple and gold.

Differentiates the finish as "luminous" rather than overtly "dewy" to appeal to a broader range of skin types, including combination skin.

Success Replication

Retains the sensorial pleasure of a rich, cushiony cream with a luminous finish.

Incorporates the trendy and effective concept of rice-based and fermented ingredients, echoing the Japanese inspiration of the original.

Focuses on the key functional benefit of intense hydration and plumping.

Elevates the user experience with thoughtful packaging, such as a double-walled jar and an included spatula.