C E Ferulic
by SkinCeuticals
Trend Summary
This serum is the gold standard for the Dermo-Optimizer trend, representing the consumer demand for potent, scientifically-proven formulas with visible results.
Key Features
- 15% L-ascorbic Acid
- 1% Alpha Tocopherol
- 0.5% Ferulic Acid
- Antioxidant protection
Featured In
Product Specifications
Differentiation Strategy
Utilizes a stable and less irritating Vitamin C derivative (Sodium Ascorbyl Phosphate) at a more approachable concentration, making it ideal for beginners or those with sensitive skin.
Positions the product as an accessible daily staple for preventative care rather than a high-potency corrective treatment, targeting a younger demographic.
The use of a pump instead of a dropper offers a more hygienic and convenient application while also being a cost-effective choice.
Achieves a significantly lower price point through the use of more economical packaging materials and a less complex formulation.
Success Replication
Retains the core antioxidant trio concept of Vitamin C, Vitamin E, and Ferulic Acid, which is scientifically recognized for its synergistic effect.
Maintains the product format as a lightweight, easily absorbed liquid serum for daily morning use.
Uses protective packaging (UV-coated) to signal formula stability, a key concern for Vitamin C products.
Focuses marketing on the primary function of environmental protection and brightening, which are the main draws of the reference product.