The Water Cream
by Tatcha
Product Variations
Trend Summary
Demonstrates the need for diverse formulations within major trends, offering a lightweight, oil-free option for those with combination to oily skin who still want a sensorial experience.
Key Features
- Japanese Wild Rose
- Japanese Leopard Lily
- Oil-free formula
Featured In
Product Specifications
Differentiation Strategy
To appeal to the value-oriented market, this product simplifies the formula, using well-known, cost-effective hydrating ingredients like glycerin and sodium hyaluronate instead of proprietary complexes. The packaging is functional and eco-friendly, a recyclable plastic tube, which significantly reduces costs compared to an ornate jar with a spatula. By being fragrance-free, it also caters to consumers with sensitivities. The "water-burst" texture is replaced with a more straightforward, but still pleasant, quick-absorbing gel feel.
Success Replication
This product retains the core appeal of the original by being an oil-free, lightweight gel moisturizer that hydrates without feeling heavy or greasy. It targets the same primary skin types—normal, oily, and combination—that seek balanced hydration. The inclusion of green tea extract echoes the botanical inspiration of the reference product, providing antioxidant benefits. The primary focus remains on delivering effective hydration in a simple, non-comedogenic formula.