Sourcy
Sourcy
Product CatalogsskincareThe Wellness ElixirThe Dewy Skin Cream
The Dewy Skin Cream

The Dewy Skin Cream

by Tatcha

premium
US

Trend Summary

Caters to the Wellness Elixir trend by providing a luxurious experience and delivering the highly sought-after 'glass skin' look of radiant, healthy skin.

Key Features

  • Japanese Purple Rice
  • Okinawa Algae Blend
  • Hyaluronic Acid

Featured In

Allure
NewBeauty
Vogue (US Edition)
Harper's Bazaar (US Edition)

Product Specifications

Product Category
Skincare
Product Type
Moisturizer / Treatment Cream
Target Skin Type
Mature, Dry, Lacking Firmness
Country of Origin
Japan
Container/Jar - Shape
Custom-designed faceted jar, reminiscent of a cut gemstone.
Container/Jar - Material
Jar: Weighted, frosted amethyst glass. Lid: Polished gunmetal or rose-gold toned metal (Zamac). Refill Pod: Recyclable plastic.
Container/Jar - Color
Jar: Deep, translucent amethyst. Lid: Polished dark metallic.
Container/Jar - Sizes (Volume)
50 ml / 1.7 fl. oz. 50 ml / 1.7 fl. oz. Refill Pod
Container/Jar - Features
Ultra-luxe, heavy glass jar with a magnetic lid closure. Refillable pod system. Applicator is integrated into the lid design.
Applicator - Type
Ergonomically shaped, weighted massage tool.
Applicator - Material
Ceramic or polished metal.
Applicator - Color
Matching gunmetal or rose-gold.
Applicator - Shape
A smooth, rounded tool designed for scooping and facial massage.
Cream/Formulation - Color
Natural pale lavender, derived from extracts.
Cream/Formulation - Texture
A dense, "memory" gel-cream that bounces back in the jar but transforms into a silky, nourishing oil-cream on the skin.

Differentiation Strategy

Moves beyond hydration to focus on advanced anti-aging benefits like "lifting" and "firming," targeting a more mature consumer.

Incorporates next-generation ingredients like Polyglutamic Acid, Stem Cells, and Peptides to offer a clear scientific upgrade from the reference product.

Justifies a super-premium price point through exceptionally luxurious materials like a weighted glass jar, a metal lid, and a ceramic tool.

Creates a more exclusive and potent image by branding the product as a "Concentrate" and focusing on a nighttime treatment ritual.

Success Replication

Builds upon the foundation of Japanese skincare heritage and fermentation science, a key element of Tatcha's brand identity.

Delivers an intensely rich and sensorial cream experience, which is a hallmark of the original product.

Provides a highly sought-after radiant, dewy finish, elevating it to a "glass skin" effect.

Emphasizes a ritualistic application process with a luxurious, specialized tool, enhancing the feeling of a premium self-care moment.