Maxi Slip Skirt
by Madewell
Product Variations
Trend Summary
This accessible maxi slip skirt is a popular way for consumers to adopt the statement maxi trend, focusing on an elegant, elongated silhouette that is easy to style.
Key Features
- Slip skirt style
- Maxi length
- Elongated silhouette
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by offering a superior fabric and improved construction compared to the value option. The viscose-polyester blend provides a better hand-feel and drape than 100% polyester. The inclusion of a partial lining (to the knee) adds a layer of quality, preventing sheerness and helping the skirt hang better. These upgrades justify a mid-tier price point for customers willing to pay more for enhanced comfort and quality without moving to luxury-priced materials.
Success Replication
This specification successfully replicates the most praised feature of the reference product: the flattering drape and fit achieved by cutting the fabric on the bias. It maintains the effortless, comfortable pull-on elastic waist and the trendy maxi length. The use of a viscose blend fabric provides a soft and breathable feel, enhancing the perceived quality and comfort.