
Maxi Slip Skirt
by Madewell
Product Variations
Trend Summary
This accessible maxi slip skirt is a popular way for consumers to adopt the statement maxi trend, focusing on an elegant, elongated silhouette that is easy to style.
Key Features
- Slip skirt style
- Maxi length
- Elongated silhouette
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through cost-effective production choices. The skirt is constructed with a simpler straight cut instead of the more complex and costly bias cut, which is a key feature of the original's drape. The material is a standard 100% polyester, forgoing the recycled components to reduce material costs. These adjustments make the trendy style accessible to a budget-conscious consumer who prioritizes style at an affordable price.
Success Replication
This product retains the most essential trend elements from the reference product: the fashionable maxi length, the comfortable and easy pull-on elastic waist, and the versatile slip silhouette. The inclusion of a side slit maintains a key design detail that adds to the style's appeal. By using a standard polyester satin, it mimics the look and feel of the original at a lower cost.
