Cecilie Bahnsen x ASICS Gel-Quantum 360 VIII
by ASICS
Trend Summary
A perfect representation of 'The Rise of Hybrid Footwear,' this sneaker merges the technical, 'Gorpcore' world of ASICS with the high-fashion, couture sensibility of Cecilie Bahnsen.
Key Features
- Collaboration model
- Fuses rugged performance with feminine details
- Subtle embellishments on a technical base
Featured In
Product Specifications
Differentiation Strategy
Differentiates by using printed floral graphics instead of 3D appliqués, making the design more subtle and significantly reducing manufacturing costs.
Employs a standard symmetrical lacing system and a basic EVA midsole to appeal to a broader, more price-sensitive market.
Uses matte-finish synthetic overlays instead of glossy ones, creating a more understated and casual look.
The cushioning technology is simplified to a visible heel unit rather than a full-length system, managing costs while retaining a tech-inspired look.
Success Replication
Retains the successful fusion of a sporty, technical runner silhouette with a delicate, feminine aesthetic.
Keeps the breathable mesh upper, ensuring the product is functional and comfortable for everyday wear.
The core inspiration of adding floral elements to a sneaker is preserved, tapping into the same trend that made the reference product desirable.
Maintains a low-top shape that is versatile and commercially popular.