Double-Breasted Jacket in Grain de Poudre
by Saint Laurent
Product Variations
Trend Summary
A prime example of the '80s power suit trend, featuring strong shoulders and sharp tailoring for a commanding look.
Key Features
- Grain de Poudre fabric
- Strong, padded shoulders
- Sharp tailoring
- Double-breasted design
Featured In
Product Specifications
Differentiation Strategy
To target a value-oriented segment, this product is differentiated primarily through its material composition and construction. A polyester-viscose blend is used instead of 100% wool to significantly lower the cost while still offering a good drape. The fit is a more relaxed "regular fit" to appeal to a wider range of body types, moving away from the slim, tailored cut of the original. Manufacturing is moved to a more cost-effective region, and care instructions are simplified to allow for machine washing, adding a layer of convenience for the consumer.
Success Replication
The success of the reference product is replicated by retaining the core design elements that define its powerful aesthetic. This includes the double-breasted six-button front, which creates a strong and structured look. The peaked lapels are also kept, as they contribute to a formal and authoritative appearance. The classic black color is maintained for its versatility and timeless appeal. Finally, the overall silhouette, while adjusted for a broader market, still draws inspiration from the sharp tailoring of the original.