Madison Fit Stretch Wool Two-Button Suit
by Brooks Brothers
Product Variations
Trend Summary
A classic, traditional suit that can be adapted to modern trends through styling, offering a versatile base for a relaxed silhouette.
Key Features
- Madison Fit (classic, relaxed)
- Stretch wool fabric
- Two-button design
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved by updating the silhouette and fabric for a more contemporary audience. The "Modern Fit" is slimmer and more tailored than the reference's "Madison Fit," appealing to a customer who wants a sharper look. The fabric is a "performance wool" with natural stretch, emphasizing modern functionality like wrinkle resistance and freedom of movement without synthetic fibers. Details like a slimmer lapel, kissing sleeve buttons, and a dedicated phone pocket signal a more modern, thoughtful design. The lining is upgraded to Bemberg/cupro for enhanced breathability and comfort, a feature often found in higher-quality garments.
Success Replication
This specification retains the core quality markers of the reference product to ensure its success. The half-canvassed construction is a key element, offering the superior drape and longevity that discerning customers expect. The use of 100% wool from a reputable source maintains a premium feel and breathability. It also keeps the versatile two-button, notch lapel, and side vent configuration, which is a hallmark of classic, quality suiting. The inclusion of unfinished hems preserves the element of customization and proper fit.