PR 17WS
by Prada
Trend Summary
This model became a viral sensation, cementing the return of chunky, rectangular 90s-inspired frames in the contemporary fashion landscape.
Key Features
- Chunky rectangular frame
- Minimalist aesthetic
- Popularized by influencers
Featured In
Product Specifications
Differentiation Strategy
Introduces a unique temple design, such as a custom metal inlay or a two-tone color block, to establish a distinct brand identity separate from Prada.
Offers a curated selection of custom acetate patterns and colors, including reimagined tortoiseshells, that are not available in the reference product's lineup.
Focuses on superior optical clarity by using CR-39 lenses, which offer a better visual experience than standard polycarbonate.
Provides polarization as an accessible add-on, offering a key performance feature to a broader market.
Success Replication
Uses high-quality acetate to replicate the premium feel, color depth, and durability of the reference product.
Preserves the fashionable and flattering narrow rectangular shape that is currently trending.
Incorporates a distinct and memorable design detail on the temples to create a 'signature' element, similar to how the reference product uses its iconic triangle.