PR B06S
by Prada
Trend Summary
This frame showcases Prada's ability to merge the oversized trend with its signature minimalist and sophisticated aesthetic, creating a powerful, modern look.
Key Features
- Bold rectangular frame
- Sharp, architectural angles
- Minimalist design
Featured In
Product Specifications
Differentiation Strategy
Differentiates itself by offering polarized lenses as a standard feature, adding functional value for consumers.
The temple design will feature a subtle, unique metallic accent instead of a prominent logo, creating a distinct but still sophisticated look.
Branding will focus on the balance of contemporary style, quality materials, and enhanced performance for the discerning mid-tier consumer.
Success Replication
Keeps the successful sleek, narrow rectangular shape and the comfortable high bridge fit of the original Prada model.
Maintains the use of acetate for the frame, providing a similar high-quality feel and appearance.
A range of classic and modern color options, including tortoiseshell variations, will also be offered.