The Original Cashmere Sweater
by Naadam
Trend Summary
An accessible luxury staple that serves as a perfect foundational layer, fitting the sophisticated layering aspect of 'The Elevated Turtleneck' theme.
Key Features
- Sustainably sourced cashmere
- Crewneck
- Accessible luxury
Featured In
Product Specifications
Differentiation Strategy
To justify a premium price point, this derivative uses a superior cashmere-silk blend for an even more luxurious feel and a subtle sheen.
It moves away from the classic crewneck to a dramatic, high turtleneck and a chunky, textured cable knit.
The silhouette is fashion-forward, with an oversized, cropped fit and voluminous sleeves, making it a statement piece rather than a simple staple.
Success Replication
This sweater builds on the original's foundation of using premium cashmere as a key selling point.
It leverages the desire for luxurious, comfortable, and timeless knitwear.
The focus on high-quality materials and construction is a direct continuation of the strategy that made the original successful.