Oversized Turtleneck
by Naadam
Product Variations
Trend Summary
A direct embodiment of 'The Elevated Turtleneck' trend, featuring a dramatic high neckline and a comfortable, oversized fit.
Key Features
- Oversized fit
- High turtleneck neckline
- Cozy feel
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through material composition and a significantly lower price point. By using a blend of recycled polyester, acrylic, and a touch of wool, the product becomes an affordable and easy-care alternative. This appeals to budget-conscious consumers who want to participate in the trend without investing in a luxury garment. The use of recycled materials can also be a key marketing angle, targeting environmentally aware shoppers in the value segment.
Success Replication
The strategy is to replicate the most visually recognizable and trendy elements of the reference product at an accessible price. This is achieved by retaining the core silhouette: the oversized, boxy, and slightly cropped fit. The high funnel neck and chunky, wide-ribbed details are kept to mimic the cozy and modern aesthetic. The overall design provides the same fashionable look for a fraction of the cost.