
Cable-Knit Cotton Sweater
by Polo Ralph Lauren
Trend Summary
A perfect and timeless example of 'The Chunky Knit' theme, celebrated for its iconic, textured pattern.
Key Features
- Iconic cable-knit pattern
- Cotton material
- Timeless design
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved by updating the silhouette and neckline. The introduction of a polo collar directly taps into "The Modern Polo" trend, offering a smart-casual alternative to the original's crewneck. The fit is shifted from "Regular/Slim" to a more fashion-forward "Relaxed Fit." Finally, using a merino wool-blend elevates the material quality from the original's 100% cotton, offering superior softness and warmth, thus justifying a mid-tier price point.
Success Replication
This specification leverages the foundational preppy and timeless appeal of the original's cable-knit construction. It retains the textural interest and classic sensibility that makes the reference product a staple. The strategy is to build upon this successful base by integrating contemporary details that resonate with current fashion trends, ensuring the product feels both familiar and modern.
