3001 Unisex Jersey Short Sleeve Tee

by Bella + Canvas

premium

Trend Summary

This brand is a key player in the 'Sustainable Statements' trend, known for its commitment to eco-friendly production processes and use of high-quality cotton. Its modern, fashion-forward fit also makes it a popular choice for brands creating 'Elevated Basics'.

Key Features

Eco-friendly production processes
High-quality, airlume combed cotton
Modern, fashion-forward fit
Wide range of colors

Featured In

Vogue (US)

Who What Wear

Hypebeast (International)

Elle (International)

Product Specifications

Fabrication

100% GOTS Certified Organic Combed Cotton.

Fabric Weight

7.0 oz/yd² (240 g/m²).

Thread Count

18 singles.

Fabric Properties

Heavyweight, structured, durable, and exceptionally soft due to organic long-staple fibers and garment-dye process.

Fit

Relaxed, Boxy Fit, Unisex Sizing.

Seams

Side-seamed construction with double-needle stitching throughout.

Neckline

Crew neck.

Sleeves

Short sleeves, double-needle stitched hem.

Collar

Thick 1-inch rib-knit collar, double-needle stitched.

Shoulders

Shoulder-to-shoulder taping.

Label

Tear-away label.

Available Sizes

XS, S, M, L, XL, 2XL.

Available Colors

A curated palette of ~15 sophisticated, muted colors achieved through garment dyeing.

Primary Use

High-end streetwear, designer basics, and eco-conscious fashion brands.

Differentiation Strategy

This product establishes a premium identity through three key areas: material, weight, and fit. The use of GOTS-certified organic cotton and a garment-dye process creates a powerful story around sustainability and quality. The significantly heavier fabric weight and relaxed, boxy fit cater directly to the high-end streetwear and "quiet luxury" markets, offering a structured silhouette instead of a lightweight, retail fit. Enhanced construction details, like a thick, durable collar and double-needle stitching, signal superior craftsmanship and longevity, justifying a premium price point.

Success Replication

This premium specification builds on the Bella + Canvas 3001's reputation as a superior "blank canvas" for brands. It retains the foundational elements of a high-quality, side-seamed, unisex crewneck tee that has proven to be a successful silhouette. By using 100% combed cotton, it continues the legacy of a soft, premium-feeling base fabric. The tear-away label remains a critical feature for high-end brands wanting to add their own branding seamlessly.