K87 Loose Fit Heavyweight Pocket T-Shirt
by Carhartt
Product Variations
Trend Summary
This T-shirt has become a symbol of the 'Elevated Basics' trend due to its durable, heavyweight construction and timeless, functional design. Its rugged simplicity and quality appeal to those seeking authentic, long-lasting apparel.
Key Features
- Durable, heavyweight construction
- Loose, functional fit
- Timeless design
- Rugged simplicity
Featured In
Product Specifications
Differentiation Strategy
Targets a value-conscious consumer with a significantly lower price point, made possible by a lighter fabric weight and simpler tubular knit construction.
The midweight 5.5 oz fabric offers more versatility for layering and all-season wear compared to a true heavyweight tee.
Moves from a 'loose' to a 'relaxed' fit to appeal to a broader audience that may find the original too boxy.
Simplifies branding to a discreet woven tab, reducing the workwear association and increasing its suitability for casual, everyday style.
Success Replication
Retains the fundamental aesthetic of a durable, versatile pocket t-shirt that made the K87 a classic.
Keeps the practical left-chest pocket, a signature feature that users find functional.
Maintains a comfortable, roomy fit and a durable rib-knit crewneck that resists stretching.
Offers a 100% cotton option for solid colors, preserving the feel of a traditional cotton tee.