Ambeur and Luka Collections
by Calpak
Product Variations
Trend Summary
These collections cater to the 'Statement-Making Jetsetter' with their eye-catching designs and finishes, while also beginning to incorporate sustainable materials to appeal to the 'Eco-Conscious Voyager'.
Key Features
- Modern designs
- Metallic finishes
- Stylish aesthetics
- Incorporates eco-friendly materials
Featured In
Product Specifications
Differentiation Strategy
Utilizes more cost-effective materials, such as ABS plastic instead of a polycarbonate composite and standard polyester, to achieve a value-oriented price point.
Simplifies features by using single spinner wheels instead of dual wheels and forgoing an integrated TSA lock to reduce manufacturing costs.
Offers a textured matte finish instead of a metallic sheen, which differentiates the look and provides practical benefits by masking scuffs and scratches.
The interior organization is streamlined to its essentials, providing core function without the cost of multiple smaller pockets and removable pouches.
Success Replication
Retains the trendy and highly functional hardside spinner format that is popular with modern travelers.
Keeps the expansion zipper, a high-value feature that provides packing flexibility and is a key selling point in the reference product.
Incorporates a large front pocket, borrowing the convenient, easy-access functionality from the Luka collection and the Ambeur Front Pocket model.
Maintains a clean, minimalist aesthetic with a modern matte finish, appealing to a broad consumer base.