Ambeur and Luka Collections
by Calpak
Product Variations
Trend Summary
These collections cater to the 'Statement-Making Jetsetter' with their eye-catching designs and finishes, while also beginning to incorporate sustainable materials to appeal to the 'Eco-Conscious Voyager'.
Key Features
- Modern designs
- Metallic finishes
- Stylish aesthetics
- Incorporates eco-friendly materials
Featured In
Product Specifications
Differentiation Strategy
Employs a more structured, refined diamond-quilt pattern and higher-density nylon to create a more professional and less casual aesthetic than the reference "puffy" look.
Introduces a convertible design where backpack straps can be hidden, allowing the product to function as both a backpack and a sophisticated tote bag.
Upgrades key touchpoints, such as metal zippers and vegan leather accents, to provide a more premium feel and justify a mid-tier price.
Adds tech-focused features like an RFID-blocking pocket and enhanced laptop protection to cater to the modern professional and commuter.
Success Replication
Builds on the success of the "puffy" quilted aesthetic, which is a key visual signature of the Luka collection.
Maintains a high degree of organization with numerous, thoughtfully placed pockets, a feature highly praised in the reference products.
Includes the essential luggage trolley sleeve, allowing the bag to be seamlessly integrated into a larger travel system.
Focuses on the versatile "personal item" size that is suitable for use as a daily commuter bag, gym bag, or underseat flight bag.