Freeform Hardside Expandable Carry-on

by Samsonite

mid-tier

Trend Summary

The Freeform embodies the need for practical, reliable luggage, offering a lightweight and expandable solution for travelers who prioritize durability and packing space.

Key Features

Lightweight hardside shell
Expandable capacity
Spacious interior
Durable construction

Featured In

Travel + Leisure (Local)

Good Housekeeping (Local)

Esquire (International)

Marie Claire (International)

Product Specifications

Exterior Shell

Polycarbonate and ABS composite.

Handles

Anodized Aluminum (telescopic), soft-touch TPU (grab handles).

Dimensions

Carry-on compliant (e.g., 22” x 14” x 9.5”).

Weight

Approximately 7.0 lbs / 3.18 kg.

Expansion

Yes, 1.5 inches via a dedicated zipper.

Construction

Hardshell with a matte, micro-diamond, anti-scratch finish and a front-access zippered compartment.

Wheels

Four, 360-degree double spinner wheels for enhanced maneuverability.

Main Handle

Multi-stage, ergonomic push-button locking telescopic handle.

Lock

Integrated 3-dial TSA combination lock.

Exterior Feature

External USB-A and USB-C port connected to an interior power bank pocket (power bank not included).

Interior

Clamshell opening with a premium lining.

Front Compartment

Padded sleeve for a 15" laptop and tablet, plus organizer pockets.

Left Compartment (Lid)

Fully zippered divider with multiple mesh and solid pockets.

Right Compartment (Base)

Open compartment with adjustable cross-ribbon straps.

Differentiation Strategy

Targets tech-savvy professionals by incorporating a front-access padded laptop compartment, a feature the reference product lacks.

Adds an external USB charging port to cater to the "always-on" traveler, directly addressing the trend of integrated technology.

Enhances interior organization with a multi-pocket divider panel, appealing to customers who want a dedicated place for every item.

Uses a Polycarbonate/ABS composite material to offer a different balance of durability, weight, and cost compared to the reference's polypropylene.

Success Replication

Keeps the highly desirable lightweight hardside construction and carry-on dimensions.

Retains the premium maneuverability of four double spinner wheels, a key functional feature of the reference product.

Includes core convenience features like an integrated TSA lock and expandability, which are expected in this market segment.

Emulates a modern, stylish aesthetic but with a different finish (matte) to appeal to a similar design-conscious audience.