The Carry-On

by Away

value-oriented

Product Variations

Trend Summary

This iconic suitcase combines minimalist aesthetics with smart organization, featuring an interior compression system that appeals to the 'Organized Packer' and a design that resonates with the 'Adaptable Minimalist'.

Key Features

Durable polycarbonate shell
360° spinner wheels
Interior compression system
Optional removable battery

Featured In

Travel + Leisure (Local)

Good Housekeeping (Local)

Esquire (International)

Marie Claire (International)

Product Specifications

Exterior Material

ABS (Acrylonitrile Butadiene Styrene) hard shell with a textured finish.

Interior Lining Material

150D Polyester.

Exterior Dimensions

21.5" x 14" x 9".

Interior Dimensions

20" x 13.5" x 8".

Weight

8.2 lbs.

Capacity

38 L.

Shape

Rectangular with rounded corners.

Available Colors

Black, Silver, Navy, Red.

Wheels

Four 360° single spinner wheels.

Handle

Telescoping aluminum trolley handle with a single push-button lock; top and side grab handles.

Zippers

Standard coil zippers, lockable.

Lock

TSA-approved combination lock.

Interior Organization

Clamshell opening; one side with a zippered divider panel; one side with elastic cross-straps.

Included Accessories

None.

Differentiation Strategy

To target the value-oriented segment, this product uses an ABS hard shell, which is more affordable than polycarbonate, and features a textured finish to resist scratches. The interior is simplified with a basic divider and cross-straps, forgoing the complex pocket system of the reference model. By omitting accessories like a laundry bag and using standard components, the product can achieve a significantly lower price point while maintaining the trendy hard-shell carry-on aesthetic.

Success Replication

This product retains the core elements that made the reference product successful: a durable hard-shell exterior, 360° spinner wheels for maneuverability, and a TSA-approved lock for security. The clamshell interior design is also kept for its proven packing efficiency. These features ensure the product delivers on the fundamental promise of a modern, convenient carry-on.