Ambeur and Luka Collections
by Calpak
Trend Summary
These collections cater to the 'Statement-Making Jetsetter' with their eye-catching designs and finishes, while also beginning to incorporate sustainable materials to appeal to the 'Eco-Conscious Voyager'.
Key Features
- Modern designs
- Metallic finishes
- Stylish aesthetics
- Incorporates eco-friendly materials
Featured In
Product Specifications
Differentiation Strategy
Justifies a premium price point by using superior materials like a full aluminum-magnesium alloy shell and genuine leather touchpoints.
Replaces zippers with a more secure, high-end, and water-resistant latch closure system, a clear differentiator found in the luxury luggage market.
Integrates smart technology with a removable power bank and USB-C port, adding a layer of convenience for the connected traveler.
Creates a distinct visual identity with a unique, sculpted exterior pattern instead of simple grooves, positioning the product as a statement piece.
Success Replication
Retains the sleek, modern, and desirable hardside spinner silhouette that defines the Ambeur collection's appeal.
Elevates the core function of maneuverability by using high-end, silent-run spinner wheels, ensuring a superior user experience.
Focuses on a highly organized interior, taking the divided-clamshell concept to a luxury level with premium materials and a complete modular packing system.
Maintains a minimalist and sophisticated exterior aesthetic, which is a key element of the reference product's success.