Formula 1 Chronograph x Senna

Differentiation is achieved by offering a distinct and popular aesthetic—the "panda" dial—which sets it apart visually from the reference product's monochrome dial. It provides value by incorporating a sapphire exhibition caseback, allowing the owner to see the automatic movement, a feature often reserved for higher-priced models. The use of a widely respected but more accessible Swiss automatic movement like a Sellita SW510 helps manage costs compared to a proprietary or higher-end caliber. The brand could market this as the perfect "all-rounder" sports watch, combining premium materials and a workhorse automatic movement with a timeless design.

This specification replicates the success of the reference by offering a genuine mechanical chronograph experience, a key draw for watch enthusiasts. It maintains a premium and durable feel by using high-quality materials like a ceramic bezel, sapphire crystal, and 316L stainless steel. The 200-meter water resistance and robust automatic movement echo the performance-oriented nature of the TAG Heuer models. The motorsport DNA is preserved through the chronograph complication, tachymeter scale, and sporty design with yellow accents.