Oyster Perpetual 41mm
by Rolex
Product Variations
Trend Summary
Embodies the Expressive Dials trend with its bold and colorful dial options, allowing for greater personalization in a classic design.
Key Features
- 41mm case size
- Vibrant dial color options (e.g., green, turquoise, coral red)
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Product Specifications
Differentiation Strategy
This product differentiates itself by focusing on accessibility and value. It utilizes industry-standard 316L stainless steel, which is durable and cost-effective, instead of the more expensive 904L steel. The core differentiation lies in the movement; using a proven and serviceable third-party Japanese automatic caliber allows for a significantly lower price point. A slightly reduced case diameter of 40mm offers a subtle distinction and appeals to those who prefer more classic proportions. The luminescence and clasp are high-quality for the price point but are standard components, avoiding the proprietary technology of the reference model.
Success Replication
The success of the reference product is pursued by retaining its most visually iconic elements. This includes the clean, time-only dial available in a variety of expressive colors with a sunburst finish, which is a primary driver of the trend. The versatile and robust case design, featuring a simple domed bezel and a practical 100-meter water resistance, is maintained to ensure it functions as a reliable everyday watch. The classic three-link steel bracelet style is also kept, offering a familiar and comfortable wearing experience that is suitable for any occasion.