Santos de Cartier (in Titanium)
by Cartier
Product Variations
Trend Summary
Showcases the Advanced Material Watches trend by utilizing lightweight and durable titanium, blending historical design with modern material science.
Key Features
- Lightweight titanium case and bracelet
- Square case with rounded edges
- QuickSwitch interchangeable strap system
Featured In
Product Specifications
Differentiation Strategy
A two-tone (steel and gold PVD) aesthetic is introduced to offer a different visual appeal, attracting a market segment seeking a touch of luxury without the cost of solid gold.
It uses a well-regarded Swiss third-party movement (Sellita or ETA) to ensure quality while remaining more accessible than an in-house caliber.
An exhibition case back is included to showcase the movement, appealing to enthusiasts who appreciate mechanical workings.
The sunburst dial finish provides a more dynamic play of light compared to the matte dial of the reference product.
Success Replication
This specification mirrors the distinctive square case with rounded edges and the prominent bezel with screws, which are hallmarks of the reference design.
It preserves the classic and elegant dial layout by including a 'railroad' minute track and Roman numerals.
Furthermore, it offers a quick-change strap system, replicating the versatility and user-friendly experience of the Cartier 'QuickSwitch' system.