Sourcy
Sourcy
Tank Louis Cartier

Tank Louis Cartier

by Cartier

mid-tier
US

Trend Summary

Represents the Geometric Case Watches theme with its timeless and influential rectangular shape, a hallmark of sophisticated design.

Key Features

  • Iconic rectangular case
  • Roman numeral dial
  • Blued-steel hands

Featured In

Hodinkee
aBlogtoWatch
WatchTime
GQ (Watch Section)

Product Specifications

Case Shape
Rectangular with integrated lugs
Case Design
Two parallel sidebars ("brancards") with rounded edges
Case Material
316L Stainless Steel
Case Finish
Combination of polished and brushed finishes
Case Back Material
Stainless Steel with a sapphire crystal exhibition window
Case Dimensions
38.1 mm x 27.8 mm; 8.5 mm thickness
Water Resistance
5 bar
Crystal (Glass) Type
Sapphire Crystal with anti-reflective coating
Crown Type
Beaded crown
Crown Embellishment
Set with a genuine sapphire cabochon
Dial Shape
Rectangular
Dial Color & Finish
Silvered dial with a central stamped guilloché pattern
Hour Markers
Black Roman numerals
Minute Track
Railway-style minute track
Hands Style
Heat-blued steel sword-shaped hands

Differentiation Strategy

Differentiation is achieved by offering a superior "spec-for-the-price" proposition. It uses a high-quality sapphire crystal for enhanced durability over the mineral glass found in some Cartier models. An exhibition case back is included to showcase the automatic movement, a feature that appeals directly to mechanical watch fans. The use of a reliable third-party Swiss or Japanese automatic movement provides the desired mechanical appeal without the cost of an in-house caliber. Finally, offering a deployment clasp and quick-release straps adds modern convenience.

Success Replication

This specification replicates the reference product's success by blending its iconic form with features that appeal to watch enthusiasts. It retains the elegant rectangular case, Roman numeral dial, and beaded crown with a sapphire cabochon. Most importantly, it incorporates a mechanical movement, honoring the horological tradition of the original manual-winding and automatic models. The inclusion of a more intricate, guilloché-style dial and properly blued hands elevates the aesthetic closer to the luxury source of inspiration.

    Tank Louis Cartier - Watches | Product Catalogs | Sourcy