Perpetual 1908
by Rolex
Product Variations
Trend Summary
A prime example of the Neo-Vintage Timepieces theme, signaling a return to classic elegance and more wearable, understated case sizes.
Key Features
- Slim, classic case
- Refined 39mm case size
- Exhibition case back
Featured In
Product Specifications
Differentiation Strategy
This product is differentiated by positioning it as a highly accessible and low-maintenance dress watch.
The use of polished stainless steel instead of precious metals makes it affordable for everyday wear.
Employing a reliable quartz movement significantly reduces cost and appeals to consumers who prioritize 'grab-and-go' convenience over mechanical complexity.
To broaden its appeal, the watch is offered in a wider range of classic dial colors, including a popular silver sunburst finish.
Success Replication
The success of the reference product is replicated by retaining its most recognizable visual cues.
This includes the elegant 39mm case diameter and slim profile, making it a versatile dress watch.
The signature dial layout, featuring a small seconds sub-dial at 6 o'clock and Arabic numerals at the 3, 9, and 12 positions, is preserved to maintain the classic aesthetic.
The design also incorporates a fluted bezel, a key characteristic of the original's sophisticated look.
Finally, offering it on a leather strap ensures it maintains the traditional dress watch appeal.