
Video Frames

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Light Pink Wristlet Keychain With Pouch
@beatricemtz
3.0K followers
129.3K
Likes
653.8K
Views
229
Comments
12.5K
Shares
Trendiness Analysis
Trend Score
85/100
Status
Trending
Influence Level
nano-influencer
Viral Potential
high
Engagement Quality
high
Key Insights
- The video's virality is overwhelmingly product-driven, not influencer-driven. The Lululemon brand name combined with a new, trendy color is the primary catalyst for engagement.
- An extremely high engagement rate (~21.7%) and a massive view-to-follower ratio (~218x) confirm the content has broken out algorithmically, indicating a strong product-market fit with a broad audience.
- The high number of shares (over 12,000) is a powerful indicator of purchase intent, as users are actively recommending the 'find' to their peers, creating a network effect.
- The demonstration of pairing the keychain with a matching pouch successfully showcases an upsell opportunity and enhances the product's 'collectible' or 'aesthetic' appeal.
Video Summary
- •The video showcases a new light pink keychain from the brand Lululemon, displayed in a retail store setting.
- •The keychain, identified by its tag as the "Never Lost Keychain", features a woven strap with the brand name and gold-tone metal hardware.
- •Other colors of the same keychain, including olive green and black, are also visible on the display rack.
- •A matching light pink zippered pouch, also from Lululemon, is shown as a compatible accessory that can be clipped onto the keychain.
