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Post by @kellysjb

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Black Swiss Dot Off-Shoulder Romper

@kellysjb
24.6K followers

8.8K

Likes

217.3K

Views

40

Comments

324

Shares

Trendiness Analysis

Trend Score

85/100

Status

Trending

Influence Level

micro-influencer

Viral Potential

high

Engagement Quality

medium

Key Insights

  • The product's success is driven by its hyper-specific design for the plus-size market, directly addressing common pain points like arm coverage, stomach concealment, and thigh room.
  • The video has achieved viral status, with a view-to-follower ratio of nearly 9:1, indicating the content and product strongly resonated with a broader audience beyond the author's immediate followers.
  • This is a prime example of a micro-influencer driving a significant trend by showcasing a high-value, problem-solving product to a niche, yet large and underserved, community.

Video Summary

  • The video features a presenter demonstrating a black, long-sleeved, off-the-shoulder romper designed for plus-size figures.
  • Key features highlighted include roomy, billowy sleeves for arm coverage and movement, a wide smocked waistband, and a layered fabric overlay at the front intended to conceal the stomach area.
  • The presenter emphasizes the garment's comfort, stretch, and versatility, showing it can be worn with the neckline on or off the shoulders.
  • The romper is explicitly stated to be available only in plus sizes and comes in at least one other color besides the black version shown.
    Black Swiss Dot Off-Shoulder R… TikTok by @kellysjb | Sourcy