Sourcy
Sourcy
Post by @lenca537

Video Frames

Key event frame at 00:00

00:00

Key event frame at 00:02

00:02

Key event frame at 00:05

00:05

Key event frame at 00:06

00:06

Key event frame at 00:08

00:08

Key event frame at 00:09

00:09

Key event frame at 00:10

00:10

Black Chunky Reflective Shoes

@lenca537
10.6K followers

27.1K

Likes

379.6K

Views

62

Comments

2.3K

Shares

Trendiness Analysis

Trend Score

85/100

Status

Trending

Influence Level

micro-influencer

Viral Potential

high

Engagement Quality

high

Key Insights

  • The video's success is a prime example of 'product-led virality,' where the product's visual appeal (striking reflective details) and brand prestige (Dior) are the primary drivers, not the author's established influence.
  • The author's account metrics (10.6k followers but 0 total likes/videos) are anomalous, suggesting this is a new account or its first viral post. This proves the content's organic appeal is strong enough to succeed without a large pre-existing community.
  • An engagement rate of approximately 7.8% (based on views) is exceptionally high, indicating the content strongly resonated with the algorithmically-selected audience, leading to significant reach beyond the creator's follower base.

Video Summary

  • The video showcases the unboxing of a pair of black sneakers from the brand Dior.
  • The sneakers are characterized by a chunky silhouette and extensive, highly reflective detailing on the upper, lacing system, and heel.
  • Key features demonstrated include the mixed-material construction, including a mesh toe box, and a sculpted outsole with a textured tread pattern.
    Black Chunky Reflective Shoes TikTok by @lenca537 | Sourcy