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Light Purple Glow Boosting Skincare Toner
@summercooljinny
14.9K followers
99.7K
Likes
1.6M
Views
602
Comments
5.0K
Shares
Trendiness Analysis
Trend Score
92/100
Status
Trending
Influence Level
micro-influencer
Viral Potential
high
Engagement Quality
high
Key Insights
- The video's virality is driven by 'skin-tech' products like the 'Reedle Shot' and 'PDRN Serum', which tap into the consumer trend of seeking advanced, science-backed skincare solutions at home.
- Success from a micro-influencer signals high authenticity to viewers. The content is perceived as a genuine recommendation, which significantly boosts trust and purchase intent compared to sponsored content from larger creators.
- The ASMR-style, multi-step routine format is highly effective. It transforms a product demonstration into a satisfying, ritualistic experience that encourages high watch-time and shares.
Video Summary
- •The video presents a multi-step nighttime Korean skincare routine, demonstrating the application of seven distinct products.
- •The routine begins with a double cleanse using an oil-based cleanser followed by a water-based foam cleanser.
- •Subsequent steps involve layering a toner, a 'reedle shot' treatment, a serum, and two different creams.
- •On-screen text highlights product benefits such as soothing, anti-aging, barrier care, skin renewal, and suitability for sensitive or acne-prone skin.