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Rose Gold Peel-Off Skincare Mask
@kelseamaxwell
32.7K followers
904.1K
Likes
28.8M
Views
1.6K
Comments
23.6K
Shares
Trendiness Analysis
Trend Score
92/100
Status
Trending
Influence Level
micro-influencer
Viral Potential
high
Engagement Quality
high
Key Insights
- The product's virality is driven by its visually satisfying 'peel-off' feature, which is a powerful engagement trigger in the beauty and ASMR communities.
- This is a content-led trend, not an influencer-led one. The video's astronomical views-to-follower ratio (~881x) proves the product's appeal transcends the author's existing audience and was heavily amplified by the platform's algorithm.
- The simple 'before and after' narrative ('how i go to sleep vs how i wake up') effectively communicates the product's function and results in a highly shareable format.
Video Summary
- •The video demonstrates the application and removal of an overnight peel-off face mask.
- •A person applies a clear gel product to their face before sleeping, using both the tube's applicator tip and a separate brush.
- •The following morning, the product has dried into a thin, translucent film, which is then peeled off the skin.
- •The product packaging, including the brand name and product type, is shown clearly at the end of the video.